"Nudie Jeans? or Dudie Jeans?

Ive been in the market for new jeans, i usually wear John Varvatos and i usually look for style comfort and durability and maybe a cool label here and there but im thinking about something new and all i see when i search the web is Nudie Jeans. All the hype and all the buzz is around these jeans so i had to check em out for myself. on my jeans journey i realized that all that Nudie Jeans are is hype and a stupid gimmick and they wont look good unless you have absolutely no ass, ugly back pockets and boring washes and c'mon what kind of tags say dont wash youre jeans i think they might be outfitting homeless people because i like a clean pair of jeans. What i did find is the Ernest Sewn store in the meatpacking district, a huge selection or washes cuts and very subtle durable jeans. there priced okay if youre considering that Diesel charges $280 but...... my first pick jeans are still JOHN VARVATOS still the most comftorble and still the best washes and dont think there so expencive because i definately know how expencive "Johnny V" could be, but not the Jeans still $200 when Diesel across the street is charging $240 -$300 who do they think they are?